Nothing publishes until a named professional has approved it
In health, law, finance, immigration and crypto, a wrong sentence can harm a reader and land you in front of a regulator. So for these industries our publishing rules require a named professional, with the right credential, to approve the content before a single page goes live. Their name goes on every page and into its structured data.
How a review works
The reviewer is someone from your business, or someone you appoint: a clinician, a solicitor, an accountant, a registered adviser. They receive an email with a link, no login and nothing to install. The link opens real sample pages built from your data, and they approve or ask for changes.
Once they approve, their name and the date are stamped onto that page family, and the pages are released at the next build. Until then every page stays withheld, whatever else it passes.
The rules that apply in regulated industries
| Rule | What it does |
|---|---|
| Named reviewer required | No page publishes without an approval from a named person |
| Credential must match | The reviewer must hold the credential your industry needs (for example clinician, dentist, pharmacist, lawyer, accountant or financial adviser), or pages stay withheld |
| Approval expires | After 365 days the approval lapses and pages are withheld until it is renewed, so content is re-checked as rules change |
| Banned claims blocked | A page containing a forbidden phrase (such as “cure”, “guaranteed”, “painless”, “risk-free” or “guaranteed visa”) is held back automatically |
| Sources required | Every page cites where its facts come from, with links |
Where the reviewer's name appears
On each page, as a byline: written by, reviewed by, with the reviewer's credential. In the page's structured data, as the person who reviewed it. Search engines and AI assistants use exactly these signals to separate reference material from anonymous content, which matters most in the topics where a wrong answer costs someone money or health.
What you provide, and what we don't do
- You provide: the reviewer's name, email and credential, and about the time it takes them to read a handful of sample pages, once a year per page family.
- We write the pages from your facts and authoritative public sources (the regulator, the ministry, a national body), never a competitor's site.
- We don't give medical, legal or financial advice, and the review doesn't make us your compliance adviser. The professional who approves is responsible for the clinical or legal accuracy; the rules make sure nothing publishes without them.
- Expert review is an add-on to any plan.
How it is measured
We track which page families are approved, by whom and when, and send a new review request before an approval runs out, so pages are not withheld by surprise. Performance is reported the same way as for any client: impressions and clicks from Search Console, and customer contacts counted on the pages.
What people ask us
Who should our reviewer be?
A qualified person in your business, or one you appoint, whose credential matches the content: a clinician for health pages, a solicitor or lawyer for legal pages, an accountant or adviser for finance.
How long does a review take?
Minutes to read and approve. The reviewer opens a link, reads real sample pages and either approves or asks for changes, which we make before sending it back.
What if the reviewer leaves?
Pages already approved stay live until the approval expires. Add a new reviewer and send a new request before then, and nothing is withheld.
Why block words like “guaranteed”?
Regulators in health, finance and immigration treat promises like these as misleading. A page with one is withheld, so the claim never reaches a reader.
Send your reviewer free sample pages
We build a few sample pages from your public website so you and your reviewer can judge them before anything is agreed.