Your practice areas, explained for each kind of client, approved by your own lawyers
Someone with a legal problem searches for the matter, their situation and the cost before they ever call a firm. We publish a page for each service you offer, for each type of client and area, and nothing goes live until an admitted lawyer at your firm has approved it.
What prospective clients actually type
Firm websites tend to describe practice areas in general terms. Searches are concrete: a type of matter, who is asking (a landlord, an employer, a first-time buyer, a small company) and what it will cost or how long it takes.
| Page type | Example address | What someone searches |
|---|---|---|
| Service for a client type | /services/conveyancing/first-time-buyers | “conveyancing fees first time buyer” |
| Service in an area | /services/divorce/bristol | “divorce solicitor Bristol fixed fee” |
| Business matter | /services/employment-contracts/small-business | “employment contract lawyer small business” |
| Transaction | /services/land-transfer/nakuru | “land transfer advocate Nakuru cost” |
| Property matter | /services/residential-lease-review/toronto | “lease review lawyer Toronto” |
Built from how your firm scopes and prices work
Legal services are priced per hour, per matter or per transaction, and many firms publish fixed fees for routine work. Pages state what the service covers, what the client should prepare, typical stages and timelines, and fees in the unit you use, taken from your website or a spreadsheet you keep.
Pages multiply by area and by client type, because a lease review for a landlord and one for a tenant are different pages with different questions. Where you don't publish fees, pages explain what the fee depends on instead.
An admitted lawyer approves before anything publishes
The legal playbook requires review by an admitted lawyer: for example an Advocate of the High Court of Kenya, an SRA-regulated solicitor or a state-bar attorney. They approve real sample pages from a link; their name and credential go on each page and into its structured data. Approvals expire after a year by default so pages are re-checked as the law moves.
Pages describe a service and how to engage the firm. They do not give legal advice on anyone's case.
- Claims blocked before publishing: “guaranteed win”, “we never lose”, “no win guaranteed”, “we always win”, “guaranteed outcome” and “best lawyer”.
- Every page cites its sources, and any page that duplicates another or lacks real data is withheld.
Pitfalls specific to legal pages
- Jurisdiction matters: a page about a process in one country or state must not be multiplied into another where the law differs. Area lists only include places your lawyers can act.
- Professional rules on advertising differ by regulator; your reviewer is the person who knows yours, which is why their approval is required rather than optional.
- Enquiries can contain sensitive details. Form enquiries are stored encrypted, delivered to your inbox or CRM, and deleted from our side after 90 days.
Measured in new matters
Every page has a call button, WhatsApp or an enquiry form. Your monthly report shows customer contacts per practice-area page, and counts new clients when your intake team marks an enquiry as a customer from the link in the enquiry email.
What people ask us
Who must approve the pages?
An admitted lawyer at your firm. Nothing publishes until they approve sample pages, and their name appears on every page.
Will the pages amount to legal advice?
No. They explain what a service covers, what to prepare, typical timelines and fees, and invite people to speak to the firm about their own case.
We don't publish fees. Does that matter?
Pages work without them by explaining what the cost depends on. Fixed fees, where you have them, answer the search more directly.
Is enquiry data kept confidential?
Form enquiries are stored encrypted, delivered to you, and purged from our systems after 90 days. Your inbox or CRM is the record.
Can we show reviews or case results?
Pages are built from facts you supply and can cite. We don't invent outcomes, and your reviewer decides what your regulator allows.
See sample pages for your practice areas
We build a few free pages from your firm's website so one of your lawyers can review them before you decide anything.