Industries

Every industry people search for, each with its own playbook

The method is the same everywhere; what changes is the data, the questions and the rules. We keep a playbook for 95 kinds of business across 14 sectors, so your pages are built the way your industry is searched and published the way your regulator expects.

Where search demand is strongest

Six industries we see win fastest

A clinician in a consulting room

Clinics & healthcare

One page per screening, test or service, per location, with price, duration, what is included and who it is for.

Searches like “full body check-up price Westlands”, “is a diabetes screening covered by SHA”

Expert review is mandatory: a clinician approves every page and is named on it.

How it works for clinics & healthcare →
A carpenter's workshop with tools on the bench

Home & trade services

Service × suburb pages with starting prices, typical duration and a quote form.

Searches like “end of lease clean cost”, “plumber near me emergency call-out fee”

The largest volume of searches with the least competition. Most trades have no pages for them at all.

How it works for home & trade services →
A professional team working at a desk

Professional services

Service × client-type pages: what it covers, timelines, what it costs, what to prepare.

Searches like “company registration cost”, “tax return accountant fees small business”

Reviewed by a named practitioner where the profession is regulated.

How it works for professional services →
An airport terminal

Travel & hospitality

Destination × package pages: days, price from, what is included, best season, departure city.

Searches like “Maasai Mara safari weekend price”, “Diani beach package from Nairobi”

Prices and seasons change often; pages refresh from your sheet automatically.

How it works for travel & hospitality →
A person shopping on a phone

Retail & e-commerce

Product pages with price, stock, delivery time and warranty, plus buying-guide questions.

Searches like “wireless earbuds under 6000”, “laptop backpack delivery Nairobi”

Feeds straight from your catalogue export; retired products return a proper 410.

How it works for retail & e-commerce →
Analytics dashboards on a screen

Software & B2B

Service × industry pages: what you build, for whom, starting price, timeline, stack.

Searches like “ERP for retail Kenya cost”, “custom mobile app development price”

Turns a capabilities page into dozens of specific, quotable answers.

How it works for software & b2b →
Industry guides

What we build for your industry

Clinics & healthcare

Pages for every check-up, screening and consultation at every branch, with price and what is included, approved by a registered medical practitioner.

Dental clinics

A page for every dental treatment in every area you serve, priced per tooth, arch or visit, and approved by a registered dentist before it goes live.

Home services & trades

Pages for every job you do in every suburb you cover, with call-out fees and starting prices, plus a call button and a quote form on each.

Law firms

Pages for every practice area by client type and location, with fees and timelines where you publish them, approved by an admitted lawyer.

Accountants & tax

Pages for tax returns, bookkeeping and payroll by client type and area, priced per return, month or year, and approved by a certified accountant.

Real estate

Pages for every area and property type you sell or let, built from your listings, kept current as stock changes, and retired cleanly when it sells.

Hotels & hospitality

Pages for every room type by season and guest type, with rates per night or per person sharing, and a link straight to your own booking page.

Travel & tour operators

A page for every tour by destination and season, with days, price per person and what is included, updated from your sheet when prices move.

E-commerce & retail

Product and category pages with price, delivery by town and buying questions, read from your website or your Shopify or WooCommerce store.

Software & SaaS

Pages for every use case and industry your software serves, with plans priced per user, seat or month, built for buyers who compare before a demo.

Education & schools

Pages for fees by grade and term, curricula, admissions and intakes, for schools, colleges and training providers, kept current every term.

Home care & disability support

Pages for every care service by care need and area, priced per hour, visit, shift or night, and approved by a registered nurse or care manager.

Every industry we serve

95 industries, one method

When we onboard you we recognise your industry from your website and apply its playbook automatically. Industries marked Expert-reviewed are regulated: a named, credentialed professional approves every page before it goes live, and their name goes on it.

Health & care

Every test, treatment and package with its price, reviewed by a registered clinician.

  • Clinics & hospitalsExpert-reviewed
  • Hospitals, surgery & maternity packagesExpert-reviewed
  • Dental clinicsExpert-reviewed
  • Labs, imaging & diagnosticsExpert-reviewed
  • Pharmacies & chemistsExpert-reviewed
  • Telehealth, health apps & e-pharmacyExpert-reviewed
  • Therapy, counselling & mental healthExpert-reviewed
  • Physiotherapy, chiropractic & rehabExpert-reviewed
  • Opticians, eye & hearing careExpert-reviewed
  • Aesthetics, dermatology & cosmetic surgeryExpert-reviewed
  • Fertility, IVF & maternityExpert-reviewed
  • Home care, nursing & disability supportExpert-reviewed
  • Medical equipment & suppliesExpert-reviewed
  • Vets & animal healthExpert-reviewed
  • Alternative & traditional medicineExpert-reviewed

Home services & trades

Service × suburb pages with call-out fees and starting prices: the searches trades never answer.

  • Plumbing & drainage
  • Electricians
  • Air conditioning, heating & refrigeration
  • Roofing & gutters
  • Builders, renovation & interiors
  • Cleaning & hygiene
  • Pest control & fumigation
  • Landscaping, gardening & pools
  • Removals, movers & storage
  • Security, locksmiths & CCTV
  • Solar & energy
  • Boreholes, water tanks & water supply
  • Appliance, phone & electronics repair
  • Handyman & small jobs
  • Waste collection, recycling & sanitation
  • Plant, equipment & tool hire

Professional services

What each service covers, what it costs and how long it takes, signed off by a practitioner where the law asks.

  • Law firms & legal servicesExpert-reviewed
  • Accountants, tax & bookkeepingExpert-reviewed
  • Immigration & visa servicesExpert-reviewed
  • Company registration, HR & consulting
  • Marketing, design & web agencies
  • Recruitment & staffing
  • BPO, call centres & outsourcing
  • Architects, surveyors & engineers
  • Printing, signage & translation

Finance & insurance

Product pages with rates, fees and eligibility, reviewed by a licensed professional.

  • Loans, banks, SACCOs & microfinanceExpert-reviewed
  • InsuranceExpert-reviewed
  • Investment, wealth & pensionsExpert-reviewed
  • Payments, remittance & forexExpert-reviewed
  • Crypto, blockchain & Web3Expert-reviewed

Property

Listings, areas and payment plans, kept current as stock sells.

  • Estate agents, lettings & developers
  • Land, plots & off-plan developers
  • Property management & facilities
  • Coworking, offices & venues for hire

Automotive

Make × model × service: the biggest multiplier there is.

  • Garages, servicing & car care
  • Car dealers & vehicle imports
  • Car hire, chauffeurs & transfers
  • Driving schools

Hospitality, food & events

Rooms, rates, menus and packages by season, guest count and occasion.

  • Hotels, lodges & short stays
  • Restaurants, cafés & bakeries
  • Catering, weddings & event services
  • Event venues & conference centres
  • Events, attractions & entertainment

Travel & transport

Itineraries, routes and fares: destination × duration × budget.

  • Tour operators & safaris
  • Travel agents, flights & visas
  • Courier, freight & clearing
  • Buses, shuttles & taxis
  • Aviation, air charter & flight schools

Education & childcare

Programmes, fees, intakes and entry requirements, by campus and mode of study.

  • Schools & international schools
  • Colleges, universities & TVET
  • Tutoring, training & online courses
  • Nurseries, daycare & kindergartens

Digital, AI & media

Use-case, industry and integration pages: the pattern that grew Zapier and G2.

  • AI products, tools & agents
  • AI data work, annotation & online tasking
  • EdTech & e-learning platforms
  • Online marketplaces, freelance & gig platforms
  • Media, publishing & creators
  • Games, esports & gaming lounges

Technology & B2B

Plans, features and industries served, for buyers who compare before they call.

  • Software, SaaS & apps
  • IT services, hosting & telecoms
  • Manufacturers, wholesale & distribution
  • Mining, quarrying, oil & gas services

Retail & e-commerce

Your catalogue, read straight from Shopify or WooCommerce, with price and delivery by town.

  • Shops & online stores
  • Electronics, phones & computers
  • Furniture, kitchens & home décor
  • Hardware & building materials
  • Supermarkets, groceries & food delivery
  • FMCG, food & drink and consumer brands
  • Fuel, gas & energy supply
  • Agriculture & agribusiness

Beauty, fitness & wellness

Price lists, memberships and classes, by branch and by goal.

  • Salons, barbers & beauty
  • Spas & massage
  • Gyms, yoga & personal training
  • Sports clubs, academies & recreation
  • Nutrition, dietitians & weight lossExpert-reviewed

Other local services

Anything people search for by what it is and where it is.

  • Pet grooming, boarding & supplies
  • Laundry & dry cleaning
  • Funeral services
  • Document & government-form services
  • Charities & NGOs
What changes by industry

Your playbook, set up for you

  • The right pages

    Treatments for clinics, rooms for hotels, tours for safari operators, plans for software: each industry gets the page types its customers search for.

  • The right multipliers

    Areas for trades, vehicle makes for garages, destinations for tour operators, subjects for EdTech: the lists that make each page specific.

  • The right reviewer

    Health, legal, finance, immigration and crypto pages publish only after a registered professional with the right credential approves them.

  • Claims your regulator bans

    Each industry blocks the claims that get businesses in trouble, like “guaranteed visa”, “cure” or “guaranteed returns”, before a page can publish.

  • Prices the way you quote them

    Per night, per session, per kg, per SMS, per acre: pages state prices in the unit your customers compare.

  • Your catalogue, however it lives

    Read from your website, a spreadsheet, or straight from your Shopify or WooCommerce store.

Not sure your industry fits?

If your customers search for what you do and where you do it, it fits. Tell us what you sell and we'll build a few sample pages for free, so you can judge for yourself.

See your first pages